Supported Signals types
Find LinkedIn™ Profile
Search for the public LinkedIn™ profile if there is no LinkedIn URL on the record. A valid LinkedIn™ URL is required to use the other signals since the last information on LinkedIn™ is used as the data source.
Company Change
A contact leaving their previous company and joining a new one is the most common scenario. You can use one of the included templates or launch your own custom flow to send an email, alert the contact owner, and more. The possibilities are endless.
Name Mismatch
Discrepancies between the name recorded in Salesforce and the public name on LinkedIn™ can occur. For example, if " John Smiht" is misspelled in Salesforce, PipeLaunch identifies the error and updates the LastName field to "Smith".
Location Change
When a Contact updates their location, PipeLaunch will notify you of the change, allowing you to update the record as needed. In some cases, if the Contact has also started a new job in a different country, PipeLaunch will provide two distinct signal notifications: one for the location change and another for the company change, ensuring accurate record updates.
Job Title Change
When a contact updates their job title but remains with the same company, PipeLaunch detects this as a Job Title Change Signal. This ensures your records stay updated without incorrectly marking the contact as having moved to a different company.
Example:
John was promoted from Sales Representative at Netflix to Sales Manager at Netflix.
The company, department, email, and phone number remain unchanged.
Only the job title is updated to reflect their new role.
How PipeLaunch Handles Job Title Changes
We designed this signal to help maintain accurate contact data in Salesforce. Here’s how it works:
Scenario A: Simple Job Title Change
Salesforce Record: John - Manager @ Apple
New profile Update: John - Director @ Apple
PipeLaunch Suggestion: A job title change signal is shown to update John's title from "Manager" to "Director" while keeping the company as Apple.
Scenario B: Job Title Change Alongside a Company Change
Salesforce Record: John - Manager @ Apple
New profile Update:
John - CFO @ Microsoft (current)
John - Director @ Apple (previous experience)
PipeLaunch Suggestion:
Company Change Signal – Notifies you that John has joined Microsoft as CFO, allowing you to create a new account for Microsoft if needed.
Job Title Change Signal – Updates John's record at Apple to reflect his new title as "Director" (some clients keep past roles marked as inactive).
Why This Matters
Sales teams need an always-updated job title to ensure accurate communication. For example, in sales outreach:
"I saw you previously worked as CTO at Company X..."
By keeping records current, you can personalize your engagement based on the most recent and relevant information.
Updated on: 18/03/2025